In threatening a customer with fines if they don't remove negative reviews KlearGear have shot themselves in the foot

KlearGear: how not to manage your online reputation

November 19, 2013

I’m often to be found banging on to clients about how important it is for them to manage their online reputation. I bang on because it is hard for most to prioritize this task when there doesn’t seem to be any urgency. Then one day, because you simply can’t please everybody, a negative review appears somewhere on the web and all hell breaks lose.

If you don't understand the question you won't understand the answer making you a prime target for cowboy SEO companies,

What does “SEO my website” actually mean?

November 4, 2013

One of those ever popular requests I get in my email box is “Can you SEO my website?”. Yes I can but what are you actually asking? Over and over on the Website Design sites I also see phrases like “SEO built in” but does that mean you will be top of the search engines? The short answer is “No”.