The link2light blog

Clean, transparent SEO and online-marketing from Tim Hill (aka Doodled)

  • The real Mobilegeddon is coming. Are you ready?

    November 22nd 2016

    Mobilegeddon came and went a year ago last Spring. Disasters forecast never materialised but Google's new 'Mobile First' approach to ranking may be the real Mobilegeddon. Is your website prepared?

    The real Mobilegeddon is being rolled out over the next few months
    The real Mobilegeddon is being rolled out over the next few months (Original image from drewdrewthis.com)

    Back when Google announced it would flag websites that weren't mobile friendly in the search results there followed a stampede of webmasters looking for changes to make their pages look tip top on smart phones and tablets.

    Read on ...


  • Do you know where your customers are really coming from ... its not where you think

    September 29th 2016

    I, like most people, used to use the Ecommerce Sales Performance report in Google Analytics to get an idea of which channels were generating sales ... until I realized the data is mostly useless. Oddly it was a new feature in Analytics itself which proved it.

    Today I'll show you how to check if your Sales Performance data is worth the pixels it is displayed in and how to find the real source or your customers or goal converting visitors.

    Read on ...


  • Reasons not to worry about your bounce rate

    August 20th 2016
    Your bounce rate might be high but that could be just fine!
    Your bounce rate might be high but that could be just fine!

    It's one of those metrics so many webmasters fret over and it has generated endless blog posts about how you should reduce it in the name of SEO but should you even be giving it the time of day?

    Here I'll cover why bounce rate matters if you understand what it really is, how to know if your bounce rate is real, what a 'bad' bounce rate really is and how to handle the dreaded increasing bounce rate!

    Read on ...


  • The Heart Internet VPS potential fix

    February 15th 2016
    The Heart Internet VPS potential fix
    Potential VPS fix

    OK - I don't work for Heart so this isn't an excuse but when it comes to VPSs there is a reason they are being so slow that I am aware of. Applications like WordPress, X-Cart and many others aren't designed to behave well in a crash situation and strange things can happen.

    As far as I can see the database servers went down at Heart before the main servers meaning many applications behaved in a very wierd way and it takes ages to find out what. In one example of mine an error log file ballooned to 40GB making it impossible to restart the server.

    Read on ...


  • Finding the best managed VPS hosting company in 2016

    February 14th 2016
    Finding the best VPS hosting company isn't easy
    Finding the best VPS hosting company isn't easy. Image by Adlynh

    I'm not a web hosting expert by a long mile - my job is to rank websites high up on search engines and that alone is full time. For over a decade, I haven't had to think about it because Webfusion provided a solid solution time and again.

    Unfortunately recent changes at Webfusion (the termination of their VPS service) and the meltdown of the Heart Internet data center (Webfusion's recommended replacement) has meant I've needed to do a little homework.

    Read on ...


  • The great Heart Internet data center meltdown

    February 13th 2016
    The Heart Internet data center meltdown
    The Heart Internet data center meltdown was bad, their crisis management made it worse.

    Website hosting isn't my specialty, SEO and online marketing are. The great thing was I didn't have to be ... until Heart Internet went pear-shaped. If any of my client's rankings were suffering due to their host (slow response, lots of downtime, etc.) the answer was always simple - move them to Webfusion. For larger sites move them to a Webfusion VPS.

    I've used Webfusion VPSs since the 10th of whenever and it was one of those services you didn't have to think about - it did exactly what it said on the tin. For the occassional headache you could pick up the phone and have issues resolved in real time.

    Read on ...


  • Lost your rankings? Sometimes doing nothing is the best action.

    February 7th 2016
    When you lose your rankings doing nothing is an option worth thinking about
    When you lose your rankings doing nothing is an option worth thinking about.

    When you lose a valuable position in Google's search result there is understandable panic and a desire to 'do something' - anything. But there are circumstances when you should consider doing nothing at all!

    Google is not infallible. It is not beyond making mistakes of its own and there have been a fair amount of these in the past. Here's an actual story from one of my own websites.

    Read on ...


  • Does Google really rule the roost when it comes to search?

    November 20th 2015
    Does Google really rule the roost when it comes to search?
    When it comes to internet search how strong is Google?

    Much is often made about Google's 90% share of the search market but is it really what it seems considering the rising number of ways there are to find information that don't involve it, Bing, Yahoo or the 'usual suspects'?

    Google dominates doesn't it? Well the European Union seems to think so and has hit Google a number of times because it sees the search giant at abusing its near monopolistic position in Europe.

    Read on ...


  • How to quickly check if your SEO work was effective

    August 16th 2015
    Your website is an oil tanker in an ocean of rankings. Selecting reverse gear right now will change nothing for quite some time
    Your website is an oil tanker in an ocean of rankings. Selecting reverse gear right now will change nothing for quite some time.

    So you hired a company to improve your rankings or you beavered away learning about on-Page SEO and link building and put your knowledge to work.

    The changes have been made but your rankings haven't changed yet so how do you know if the right edits have been carried out? How do you know if you are on the right path?

    Read on ...


  • Are you wasting your time creating content for SEO?

    July 7th 2015
    The SEO obsession with content
    Do you know if the content you are creating is doing you any good?

    There has long been a mantra that 'content is king' banged out by many in the SEO world which causes website owners to rush off and blog or write articles ... but does it work?

    I will just point out the obvious here, we are talking about creating quality content, not some generic drivel that is on offer from thousands of sites providing articles for a few dollars.

    Read on ...