The link2light blog

Clean, transparent SEO and online-marketing from Tim Hill (aka Doodled)

  • FatJoe and Gotch SEO - link building disasters in the making?

    October 6th 2017
    Link Building schemes tend to collapse later than people think
    Link Building schemes tend to collapse later than people think causing others to join through a false sense of security.

    First came the likes of SEO Nuke, massive link building operations that worked for a while before they (and the sites that used them) were sent to oblivion by Google penalties and algorithm updates.

    Then came article sites, article spinners, link wheels and networks such as MyBlogGuest. Once again those who used them benefited for a while until, once again, Google caught up with their systems and devastating consequences were felt by those who had believed them to be 'safe'.

    Read on ...


  • Links for sale in a corrupt blogosphere

    May 15th 2017
    Many bloggers have become every bit as corrupt as the old order they seeked to displace
    Many bloggers have become every bit as corrupt as the old order they seeked to displace

    Bloggers changed the way we received information about the world and felt like a breath of fresh air compared to old style journalists pushing the agendas of whoever owned their news outlet.

    But power brings corruption and that's where many bloggers have fallen giving Google a headache.

    Read on ...


  • How not to write content for SEO

    March 22nd 2017
    Write less, write it better and your SEO will benefit more
    Write less, write it better and your SEO will benefit more

    It wasn't that long ago that you could get dozens of articles written for less than the price of a meal out. Software like Traffic Paymaster would spin and spin your words at the click of a mouse.

    But what is created by machines can be spotted by machines and Google successfully bought the practice to an end.

    Read on ...


  • The real Mobilegeddon is coming. Are you ready?

    November 22nd 2016

    Mobilegeddon came and went a year ago last Spring. Disasters forecast never materialised but Google's new 'Mobile First' approach to ranking may be the real Mobilegeddon. Is your website prepared?

    The real Mobilegeddon is being rolled out over the next few months
    The real Mobilegeddon is being rolled out over the next few months (Original image from drewdrewthis.com)

    Back when Google announced it would flag websites that weren't mobile friendly in the search results there followed a stampede of webmasters looking for changes to make their pages look tip top on smart phones and tablets.

    Read on ...


  • Do you know where your customers are really coming from ... its not where you think

    September 29th 2016

    I, like most people, used to use the Ecommerce Sales Performance report in Google Analytics to get an idea of which channels were generating sales ... until I realized the data is mostly useless. Oddly it was a new feature in Analytics itself which proved it.

    Today I'll show you how to check if your Sales Performance data is worth the pixels it is displayed in and how to find the real source or your customers or goal converting visitors.

    Read on ...


  • Reasons not to worry about your bounce rate

    August 20th 2016
    Your bounce rate might be high but that could be just fine!
    Your bounce rate might be high but that could be just fine!

    It's one of those metrics so many webmasters fret over and it has generated endless blog posts about how you should reduce it in the name of SEO but should you even be giving it the time of day?

    Here I'll cover why bounce rate matters if you understand what it really is, how to know if your bounce rate is real, what a 'bad' bounce rate really is and how to handle the dreaded increasing bounce rate!

    Read on ...


  • The Heart Internet VPS potential fix

    February 15th 2016
    The Heart Internet VPS potential fix
    Potential VPS fix

    OK - I don't work for Heart so this isn't an excuse but when it comes to VPSs there is a reason they are being so slow that I am aware of. Applications like WordPress, X-Cart and many others aren't designed to behave well in a crash situation and strange things can happen.

    As far as I can see the database servers went down at Heart before the main servers meaning many applications behaved in a very wierd way and it takes ages to find out what. In one example of mine an error log file ballooned to 40GB making it impossible to restart the server.

    Read on ...


  • Finding the best managed VPS hosting company in 2016

    February 14th 2016
    Finding the best VPS hosting company isn't easy
    Finding the best VPS hosting company isn't easy. Image by Adlynh

    I'm not a web hosting expert by a long mile - my job is to rank websites high up on search engines and that alone is full time. For over a decade, I haven't had to think about it because Webfusion provided a solid solution time and again.

    Unfortunately recent changes at Webfusion (the termination of their VPS service) and the meltdown of the Heart Internet data center (Webfusion's recommended replacement) has meant I've needed to do a little homework.

    Read on ...


  • The great Heart Internet data center meltdown

    February 13th 2016
    The Heart Internet data center meltdown
    The Heart Internet data center meltdown was bad, their crisis management made it worse.

    Website hosting isn't my specialty, SEO and online marketing are. The great thing was I didn't have to be ... until Heart Internet went pear-shaped. If any of my client's rankings were suffering due to their host (slow response, lots of downtime, etc.) the answer was always simple - move them to Webfusion. For larger sites move them to a Webfusion VPS.

    I've used Webfusion VPSs since the 10th of whenever and it was one of those services you didn't have to think about - it did exactly what it said on the tin. For the occassional headache you could pick up the phone and have issues resolved in real time.

    Read on ...


  • Lost your rankings? Sometimes doing nothing is the best action.

    February 7th 2016
    When you lose your rankings doing nothing is an option worth thinking about
    When you lose your rankings doing nothing is an option worth thinking about.

    When you lose a valuable position in Google's search result there is understandable panic and a desire to 'do something' - anything. But there are circumstances when you should consider doing nothing at all!

    Google is not infallible. It is not beyond making mistakes of its own and there have been a fair amount of these in the past. Here's an actual story from one of my own websites.

    Read on ...