The link2light blog - Page 2

Clean, transparent SEO and online-marketing from Tim Hill (aka Doodled)

  • Does Google really rule the roost when it comes to search?

    November 20th 2015
    Does Google really rule the roost when it comes to search?
    When it comes to internet search how strong is Google?

    Much is often made about Google's 90% share of the search market but is it really what it seems considering the rising number of ways there are to find information that don't involve it, Bing, Yahoo or the 'usual suspects'?

    Google dominates doesn't it? Well the European Union seems to think so and has hit Google a number of times because it sees the search giant at abusing its near monopolistic position in Europe.

    Read on ...


  • How to quickly check if your SEO work was effective

    August 16th 2015
    Your website is an oil tanker in an ocean of rankings. Selecting reverse gear right now will change nothing for quite some time
    Your website is an oil tanker in an ocean of rankings. Selecting reverse gear right now will change nothing for quite some time.

    So you hired a company to improve your rankings or you beavered away learning about on-Page SEO and link building and put your knowledge to work.

    The changes have been made but your rankings haven't changed yet so how do you know if the right edits have been carried out? How do you know if you are on the right path?

    Read on ...


  • Are you wasting your time creating content for SEO?

    July 7th 2015
    The SEO obsession with content
    Do you know if the content you are creating is doing you any good?

    There has long been a mantra that 'content is king' banged out by many in the SEO world which causes website owners to rush off and blog or write articles ... but does it work?

    I will just point out the obvious here, we are talking about creating quality content, not some generic drivel that is on offer from thousands of sites providing articles for a few dollars.

    Read on ...


  • The eve of Mobilegeddon? Probably not.

    April 17th 2015

    Google has been working hard to whip up hysteria in the SEO community. Before April is out your rankings might be affected if your site isn't mobile friendly ... or so they say.

    Is Google really about to forsake quality results for pretty sites?
    Is Google really about to forsake quality results for pretty sites? (Image from drewdrewthis.com)

    The exact wording was "Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results."

    Read on ...


  • Contracting out to Elance

    March 11th 2015
    Finding subcontractors on Elance isn't always easy
    Finding subcontractors on Elance isn't always easy

    Contracting out your SEO work to Elance is an extremely risky business. Chose the wrong contractor and they could get up to all sorts of shenanigans that lead to Google penalties and bans.

    Generally for search engine optimization wholesale I wouldn't recommend Elance unless the contractor can provide fully verifiable references that you follow up in order to ensure they are:

    Read on ...


  • The hysteria around Google's actions

    September 24th 2014
    Google Hysteria
    Can the SEO community be too hysterical when reacting to Google's actions?

    I came across this in my unpublished blog posts and thought it was a good reminder about how the SEO community sometimes reacts with hysteria to Google's actions but when the dust dies there really isn't any meat in the frantic responses.

    The story surrounds a Google ban of Doc Sheldon's blog (Doc Sheldon being one of the more respected people in the SEO world) earlier this year.

    Read on ...


  • Why I don't recommend Yelp to my clients

    May 21st 2014
    Yelp reviews for sale on fiverr.com
    Yelp reviews for sale on fiverr.com

    Yelp is a fundamentally flawed review service being kept afloat by investors desperately figuring out a way to make the platform profitable. Overrun with spammed content its filtering attempts have turned things from bad to worse, alienating businesses and users alike, while it is bogged down in extortion scandals and court battles.

    There is no doubt that right now Yelp can help bring in the business, or get rid of it, but I always question spending time and resource invested in a platform that may not be around for the long term. And there are plenty of reasons why Yelp may be another internet also-ran.

    Read on ...


  • Amazon’s new seller fees – greedy or clever?

    May 13th 2014

    Amazon has been rolling out new minimum fees on products that individuals and companies sell on the service. Are they being greedy or will this improve the service?

    What are the new fees?

    Amazon used to charge a percentage of the sale price (calculated as item price + shipping + gift wrap if chosen). The percentage varied depending on the category the product was being sold in so, for example, if you were selling a product in ‘electronics accessories’ the fee was 15% while in ‘consumer electronics’ you would hand over 8% to Amazon.

    Read on ...


  • Google issues with dynamic website design

    April 26th 2014

    Responsive and dynamic websites are all the rage and rightly so. But dynamic content has revealed a major flaw in how Google crawls and caches the internet. One that leaves webmasters creating content which isn't indexed and scammers with an open door.

    Website design now has to take into account different devices and different screen sizes
    Website design now has to take into account different devices and different screen sizes

    Before I explain the flaw in Google I’ll briefly cover what dynamic website design is as this will explain how search engines are missing content while some webmasters could use techniques to fool search engine crawlers.

    Read on ...


  • Big SEO names get hit by Google so who can you trust?

    April 3rd 2014
    Who to trust when even the 'experts' get hit by Google?
    Who to trust when even the 'experts' get hit by Google?

    March 2014 was a seismic month with at least two well known names in the world of search engine optimisation being hit by Google penalties. So who can you trust to do your SEO?

    The whirlwind really began when rumour started to speculate that Ann Smarty's MyBlogGuest website had been removed from Google's index. In reality it had just been ranked to lower in the search results but that's academic really. It was out. For my opinion on why see the post Why Google banned MyBlogGuest.

    Read on ...