The link2light blog - Page 2

Clean, transparent SEO and online-marketing from Tim Hill (aka Doodled)

  • The eve of Mobilegeddon? Probably not.

    April 17th 2015

    Google has been working hard to whip up hysteria in the SEO community. Before April is out your rankings might be affected if your site isn't mobile friendly ... or so they say.

    Is Google really about to forsake quality results for pretty sites?
    Is Google really about to forsake quality results for pretty sites? (Image from

    The exact wording was "Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results."

    Read on ...

  • Contracting out to Elance

    March 11th 2015
    Finding subcontractors on Elance isn't always easy
    Finding subcontractors on Elance isn't always easy

    Contracting out your SEO work to Elance is an extremely risky business. Chose the wrong contractor and they could get up to all sorts of shenanigans that lead to Google penalties and bans.

    Generally for search engine optimization wholesale I wouldn't recommend Elance unless the contractor can provide fully verifiable references that you follow up in order to ensure they are:

    Read on ...

  • The hysteria around Google's actions

    September 24th 2014
    Google Hysteria
    Can the SEO community be too hysterical when reacting to Google's actions?

    I came across this in my unpublished blog posts and thought it was a good reminder about how the SEO community sometimes reacts with hysteria to Google's actions but when the dust dies there really isn't any meat in the frantic responses.

    The story surrounds a Google ban of Doc Sheldon's blog (Doc Sheldon being one of the more respected people in the SEO world) earlier this year.

    Read on ...

  • Why I don't recommend Yelp to my clients

    May 21st 2014
    Yelp reviews for sale on
    Yelp reviews for sale on

    Yelp is a fundamentally flawed review service being kept afloat by investors desperately figuring out a way to make the platform profitable. Overrun with spammed content its filtering attempts have turned things from bad to worse, alienating businesses and users alike, while it is bogged down in extortion scandals and court battles.

    There is no doubt that right now Yelp can help bring in the business, or get rid of it, but I always question spending time and resource invested in a platform that may not be around for the long term. And there are plenty of reasons why Yelp may be another internet also-ran.

    Read on ...

  • Amazon’s new seller fees – greedy or clever?

    May 13th 2014

    Amazon has been rolling out new minimum fees on products that individuals and companies sell on the service. Are they being greedy or will this improve the service?

    What are the new fees?

    Amazon used to charge a percentage of the sale price (calculated as item price + shipping + gift wrap if chosen). The percentage varied depending on the category the product was being sold in so, for example, if you were selling a product in ‘electronics accessories’ the fee was 15% while in ‘consumer electronics’ you would hand over 8% to Amazon.

    Read on ...

  • Google issues with dynamic website design

    April 26th 2014

    Responsive and dynamic websites are all the rage and rightly so. But dynamic content has revealed a major flaw in how Google crawls and caches the internet. One that leaves webmasters creating content which isn't indexed and scammers with an open door.

    Website design now has to take into account different devices and different screen sizes
    Website design now has to take into account different devices and different screen sizes

    Before I explain the flaw in Google I’ll briefly cover what dynamic website design is as this will explain how search engines are missing content while some webmasters could use techniques to fool search engine crawlers.

    Read on ...

  • Big SEO names get hit by Google so who can you trust?

    April 3rd 2014
    Who to trust when even the 'experts' get hit by Google?
    Who to trust when even the 'experts' get hit by Google?

    March 2014 was a seismic month with at least two well known names in the world of search engine optimisation being hit by Google penalties. So who can you trust to do your SEO?

    The whirlwind really began when rumour started to speculate that Ann Smarty's MyBlogGuest website had been removed from Google's index. In reality it had just been ranked to lower in the search results but that's academic really. It was out. For my opinion on why see the post Why Google banned MyBlogGuest.

    Read on ...

  • Why Google banned MyBlogGuest

    March 21st 2014

    MBG helped blogger and guest blogger get together and it was one of those services that made you say, 'Now why didn't I think of that?' So why has Google banned it?

    Google bans MyBlogGuest
    Google has hit one of the largest blogging networks

    Not only has it got its very own manual penalty, many publishers who were using it have started receiving the same.

    Read on ...

  • Spam, ban, thank you Ma'am

    March 10th 2014
    Google penalties for guest blogging?
    Could spammy backlinks pay off?

    Most of the time I talk about how to do SEO and avoid being penalized by Google but today I'm going to show you three cases where spamming and getting banned really benefited the websites involved.

    JC Penny, InterFlora and Rap Genius are big brand names that were hit by Google for violating its terms of use. It didn't take them long to make amends and the result for all three was a much improved backlink profile.

    Read on ...

  • The end of monthly SEO packages?

    March 1st 2014
    End of monthly SEO packages
    Are webmasters finally getting wise?

    I haven't offered monthly SEO packages for years but I see many companies still advertising the concept. That '6 guest blogs, 1 press release, 1 video, etc. for $x per month' type of thing.

    I can see why they are so attractive to many website owners, they are quantifiable and you can actually see that work is being done – even if rankings don't move. I don't do them because every website turns on its merits, it is an individual case that has its own unique needs and requirements.

    Read on ...