The link2light blog - Page 3

Clean, transparent SEO and online-marketing from Tim Hill (aka Doodled)

  • SEO post Google Hummingbird

    February 8th 2014
    SEO for Hummingbird in 2014
    Hummingbird has been released, but it hasn't been unleashed ...

    Hummingbird is Google’s new algorithm for indexing the web. Launched in late 2013 there was no noticeable difference to the search results. This is because we are not talking about what Hummingbird is, but what it can do and will be doing as we go through 2014.

    Panda and Penguin were about removing the real dross from search results and they will continue to do so. But Hummingbird is about trying to sort out what is left in a more accurate way.

    Read on ...


  • Could Google penalize you for guest blogging?

    February 6th 2014
    Google penalties for guest blogging?
    Could Google introduce a penalty for guest blogging?

    This is inspired by David Edbrooke-Stainer from WTF SEO. In reply to my post 'What does Matt Cutts mean: Guest Blogging is Done' David said he would never use guest blogging.

    His argument runs that guest blogging is essentially a way of paying for links. The content you give to the blogger is the payment in return for which you get a link or two.

    Read on ...


  • What does Matt Cutts mean: 'Guest Blogging is Done'?

    January 27th 2014

    Hardly has guest blogging become all the rage in SEO than Matt Cutts says it is 'done' or ,for want of a better word, 'dead'. But where did the fashion come from and is it really all over?

    Guest Blogging Dead
    Image courtesy of spinsucks.com

    A little history

    In the early days it was all about getting links to your website and the easiest way to do that was just swapping links. I'll link to you if you link to me.

    Read on ...


  • Can you SEO for a specified keyword in 2014?

    January 15th 2014
    SEO for keyword X
    SEO for 'keyword x' is changing fast.

    The question, "How much will you charge to rank my site for Keyword X"? has not changed and the relentless spamming of blogs and forums suggests there are still many companies prepared to make promises that it can be done via any type of link building.

    But Google's changes over the last two years, and the advent of Hummingbird, have made this task very different as we go forward into 2014.

    Read on ...


  • The connection between SEO and PPC

    December 5th 2013
    PPC can have a direct influence on your organic search engine rankings ... don't overlook this.
    PPC can have a direct influence on your organic search engine rankings ... don't overlook this.

    I was recently asked the question, "What is the connection between SEO and PPC?". The client asking was a little confused because SEO is supposed to be about getting organic rankings and PPC is supposed to be part of SEM (Search Engine Marketing) and so paid rankings.

    I had mentioned that we could use PPC to improve his organic rankings and it left him puzzled. So how does it work?

    Read on ...


  • KlearGear: how not to manage your online reputation

    November 19th 2013
    In threatening a customer with fines if they don't remove negative reviews KlearGear have shot themselves in the foot
    In threatening a customer with fines if they don't remove negative reviews KlearGear have shot themselves in the foot

    I'm often to be found banging on to clients about how important it is for them to manage their online reputation. I bang on because it is hard for most to prioritize this task when there doesn't seem to be any urgency.

    Then one day, because you simply can't please everybody, a negative review appears somewhere on the web and all hell breaks lose.

    Read on ...


  • What does "SEO my website" actually mean?

    November 4th 2013
    If you don't understand the question you won't understand the answer making you a prime target for cowboy SEO companies,
    If you don't understand the question you won't understand the answer making you a prime target for cowboy SEO companies,

    One of those ever popular requests I get in my email box is "Can you SEO my website?". Yes I can but what are you actually asking?

    Over and over on the Website Design sites I also see phrases like "SEO built in" but does that mean you will be top of the search engines?

    Read on ...


  • Has Google penalised my site?

    October 19th 2013
    Has Google actually penalised you? The answer is, almost always, 'Probably Not'
    Has Google actually penalised you? The answer is, almost always, 'Probably Not'

    Hot on the heels of Penguin 2.1 is the every frequent question from webmasters who have lost their rankings - "Has Google Penalised me?". Almost always the answer is no, there is no penalty.

    I say almost - because if you have received a message in Google Webmaster Tools about unnatural links then it's too late, you have been up to things which Google really doesn't like and the wrist slapping has been done.

    Read on ...


  • Penguin v2.1 Recovery Options

    October 9th 2013
    Google's Penguin has hit again - guilty or not, is there a way to recover?
    Google's Penguin has hit again - guilty or not, is there a way to recover?

    Well Google has rolled out another update of it's Penguin Algorithm aimed at websites who have been ranking high due to poor quality links from spammy type sites (link farms, content farms, etc.).

    My mailbox has been buzzing with people who have seen their traffic plummet since the weekend and as this algorithm is still rolling out there may be more to come.

    Read on ...


  • Does my website load time affect my rankings?

    October 1st 2013
    Page load times still affect rankings but they are one of many, many factors.
    Page load times still affect rankings but they are one of many, many factors.

    There was a time when webmasters were obsessed with page load time. A sure held belief that if you could reduce the period from 2 seconds to 0.5 of a second it would be the path to better rankings.

    There was, and still is, some truth in it. Search engines like Google want to produce a set of search results that don't disappoint the user and pages that take for ever to display can annoy.

    Read on ...