The link2light blog - Page 3

Clean, transparent SEO and online-marketing from Tim Hill (aka Doodled)

  • Why Google banned MyBlogGuest

    March 21st 2014

    MBG helped blogger and guest blogger get together and it was one of those services that made you say, 'Now why didn't I think of that?' So why has Google banned it?

    Google bans MyBlogGuest
    Google has hit one of the largest blogging networks

    Not only has it got its very own manual penalty, many publishers who were using it have started receiving the same.

    Read on ...


  • Spam, ban, thank you Ma'am

    March 10th 2014
    Google penalties for guest blogging?
    Could spammy backlinks pay off?

    Most of the time I talk about how to do SEO and avoid being penalized by Google but today I'm going to show you three cases where spamming and getting banned really benefited the websites involved.

    JC Penny, InterFlora and Rap Genius are big brand names that were hit by Google for violating its terms of use. It didn't take them long to make amends and the result for all three was a much improved backlink profile.

    Read on ...


  • The end of monthly SEO packages?

    March 1st 2014
    End of monthly SEO packages
    Are webmasters finally getting wise?

    I haven't offered monthly SEO packages for years but I see many companies still advertising the concept. That '6 guest blogs, 1 press release, 1 video, etc. for $x per month' type of thing.

    I can see why they are so attractive to many website owners, they are quantifiable and you can actually see that work is being done – even if rankings don't move. I don't do them because every website turns on its merits, it is an individual case that has its own unique needs and requirements.

    Read on ...


  • SEO post Google Hummingbird

    February 8th 2014
    SEO for Hummingbird in 2014
    Hummingbird has been released, but it hasn't been unleashed ...

    Hummingbird is Google’s new algorithm for indexing the web. Launched in late 2013 there was no noticeable difference to the search results. This is because we are not talking about what Hummingbird is, but what it can do and will be doing as we go through 2014.

    Panda and Penguin were about removing the real dross from search results and they will continue to do so. But Hummingbird is about trying to sort out what is left in a more accurate way.

    Read on ...


  • Could Google penalize you for guest blogging?

    February 6th 2014
    Google penalties for guest blogging?
    Could Google introduce a penalty for guest blogging?

    This is inspired by David Edbrooke-Stainer from WTF SEO. In reply to my post 'What does Matt Cutts mean: Guest Blogging is Done' David said he would never use guest blogging.

    His argument runs that guest blogging is essentially a way of paying for links. The content you give to the blogger is the payment in return for which you get a link or two.

    Read on ...


  • What does Matt Cutts mean: 'Guest Blogging is Done'?

    January 27th 2014

    Hardly has guest blogging become all the rage in SEO than Matt Cutts says it is 'done' or ,for want of a better word, 'dead'. But where did the fashion come from and is it really all over?

    Guest Blogging Dead
    Image courtesy of spinsucks.com

    A little history

    In the early days it was all about getting links to your website and the easiest way to do that was just swapping links. I'll link to you if you link to me.

    Read on ...


  • Can you SEO for a specified keyword in 2014?

    January 15th 2014
    SEO for keyword X
    SEO for 'keyword x' is changing fast.

    The question, "How much will you charge to rank my site for Keyword X"? has not changed and the relentless spamming of blogs and forums suggests there are still many companies prepared to make promises that it can be done via any type of link building.

    But Google's changes over the last two years, and the advent of Hummingbird, have made this task very different as we go forward into 2014.

    Read on ...


  • The connection between SEO and PPC

    December 5th 2013
    PPC can have a direct influence on your organic search engine rankings ... don't overlook this.
    PPC can have a direct influence on your organic search engine rankings ... don't overlook this.

    I was recently asked the question, "What is the connection between SEO and PPC?". The client asking was a little confused because SEO is supposed to be about getting organic rankings and PPC is supposed to be part of SEM (Search Engine Marketing) and so paid rankings.

    I had mentioned that we could use PPC to improve his organic rankings and it left him puzzled. So how does it work?

    Read on ...


  • KlearGear: how not to manage your online reputation

    November 19th 2013
    In threatening a customer with fines if they don't remove negative reviews KlearGear have shot themselves in the foot
    In threatening a customer with fines if they don't remove negative reviews KlearGear have shot themselves in the foot

    I'm often to be found banging on to clients about how important it is for them to manage their online reputation. I bang on because it is hard for most to prioritize this task when there doesn't seem to be any urgency.

    Then one day, because you simply can't please everybody, a negative review appears somewhere on the web and all hell breaks lose.

    Read on ...


  • What does "SEO my website" actually mean?

    November 4th 2013
    If you don't understand the question you won't understand the answer making you a prime target for cowboy SEO companies,
    If you don't understand the question you won't understand the answer making you a prime target for cowboy SEO companies,

    One of those ever popular requests I get in my email box is "Can you SEO my website?". Yes I can but what are you actually asking?

    Over and over on the Website Design sites I also see phrases like "SEO built in" but does that mean you will be top of the search engines?

    Read on ...