The link2light blog - Page 5

Clean, transparent SEO and online-marketing from Tim Hill (aka Doodled)

  • Making the most of Google Adwords

    May 27th 2013
    In 30 pages I've compressed down what most individuals and small businesses really need to know about Google Adwords
    In 30 pages I've compressed down what most individuals and small businesses really need to know about Google Adwords

    So often when I mention Google Adwords, or any PPC concept come to that, I hear a sort of distressed gurgle. Luckily I've learnt to translate that!

    It means one of two things: "I've tried it and lost a lot of money" or, "What has that got to do with SEO?"

    Read on ...


  • Internet User Optimisation (IUO)

    May 6th 2013
    How users interact with your website is becoming an increasingly important factor in how it ranks
    How users interact with your website is becoming an increasingly important factor in how it ranks

    Today I'm going to “coin a phrase” and explain how the future of SEO is going to look because the rapidly changing landscape of this industry is highly misunderstood by many web-masters.

    Internet User Optimisation is the name I am giving to a new aspect which will play an ever more important role in where a page or site ranks. I'll be telling you what it is and how it fits into site optimisation.

    Read on ...


  • Using forums for SEO

    April 25th 2013
    Choosing a forum is as important as being part of one .. avoid those that are abandoned or full of spam
    Choosing a forum is as important as being part of one .. avoid those that are abandoned or full of spam

    There is a common misconception that, if you practice SEO, you need to get on forums so that you can create links (usually in the signature line that shows below each post) because SEO is all about link building.

    The truth is that in terms of link building those shown on forums have a very small significance but they can have a much greater value in another way.

    Read on ...


  • ECommerce and Reviews, Reviews, Reviews

    April 3rd 2013
    Those five stars are popping up everywhere - how do you get some for your eCommerce store?
    Those five stars are popping up everywhere - how do you get some for your eCommerce store?

    With Google displaying reviews in an ever more prominent way both in Google shopping and in its' organic search results this is obviously becoming an increasingly important factor in SEO.

    It's not so much that good reviews effect your rankings directly (although this can be true in Google Shopping and Google+ Local) but that some nice yellow stars attract internet users to click through to your site.

    Read on ...


  • Can Link Swapping affect your ranking?

    February 1st 2013
    The writing has been on the wall for long enough when it comes to link swapping. Are you still ignoring it?
    The writing has been on the wall for long enough when it comes to link swapping. Are you still ignoring it?

    Most now accept that the old idea of swapping links with other websites in an attempt to make search engines believe you were popular (because you had lots of lovely links) are over.

    In the world of SEO such activities are referred to as Reciprocal Links and you won't find many search engine optimisers promoting the idea for at least the last 18 months.

    Read on ...


  • Do No Follow Links Count?

    January 22nd 2013
    Most link builders are obsessed with avoiding No Follow links but they are missing a trick.
    Most link builders are obsessed with avoiding No Follow links but they are missing a trick.

    From my own mailbox, the forums and sites like Yahoo answers there is a constant stream of people looking for websites with 'Do Follow' links because they think that getting a backlink which is marked 'No Follow' counts for nothing.

    In this they could not be more wrong.

    Read on ...


  • SEO Myths for 2013

    January 19th 2013
    There are still plenty of SEO myths which are alive and well in 2013. Here are the worst offenders!
    There are still plenty of SEO myths which are alive and well in 2013. Here are the worst offenders!

    The longer an industry survives and the more rapidly it evolves, the more opportunity there is for myths to breed like rabbits.

    Many people make their living from those who believe in a myth so it is very much in their interest to keep a particular legend going. I see this a great deal in the link swapping and link building businesses but it is also rife in other areas.

    Read on ...


  • How to Choose your Keywords

    January 4th 2013
    A keyword is only worth chasing if it delivers something but how can you tell?
    A keyword is only worth chasing if it delivers something but how can you tell?

    Just because a keyword or phrase is searched regularly on Google does not mean it is worth chasing.

    There is a misconception that high end keywords (words or phrases searched in large volumes every month) are the most desireable but it's not always the case.

    Read on ...


  • Is Google's Keyword Tool Accurate?

    December 7th 2012
    The numbers that Google's Keyword Tool churns out can lead many on a wild goose chase
    The numbers that Google's Keyword Tool churns out can lead many on a wild goose chase

    I hear and read a great deal about people who use Google's Keyword Tool to define the words and phrases they will pursue, finally rank for them, and see only a dribble of traffic.

    But it is like any other tool - you have to know how to use it so you don't end up slaving away to optimise for something that will do you no good at all.

    Read on ...


  • 500 internal server error only in Chrome and IE

    November 28th 2012
    This is the sort of page you will see on Chrome when it thinks there is a server 500 error
    This is the sort of page you will see on Chrome when it thinks there is a server 500 error

    What Chrome, Safari and Internet Explorer sometimes report as a 500 server error is actually misleading.

    If you have a situation where Firefox works but Chrome shows a message like the one pictured to the right and IE simply says it cannot display the page (suggesting you might no even be online) then your issue may not be with your server.

    Read on ...