The link2light blog - Page 5

Clean, transparent SEO and online-marketing from Tim Hill (aka Doodled)

  • ECommerce and Reviews, Reviews, Reviews

    April 3rd 2013
    Those five stars are popping up everywhere - how do you get some for your eCommerce store?
    Those five stars are popping up everywhere - how do you get some for your eCommerce store?

    With Google displaying reviews in an ever more prominent way both in Google shopping and in its' organic search results this is obviously becoming an increasingly important factor in SEO.

    It's not so much that good reviews effect your rankings directly (although this can be true in Google Shopping and Google+ Local) but that some nice yellow stars attract internet users to click through to your site.

    Read on ...


  • Can Link Swapping affect your ranking?

    February 1st 2013
    The writing has been on the wall for long enough when it comes to link swapping. Are you still ignoring it?
    The writing has been on the wall for long enough when it comes to link swapping. Are you still ignoring it?

    Most now accept that the old idea of swapping links with other websites in an attempt to make search engines believe you were popular (because you had lots of lovely links) are over.

    In the world of SEO such activities are referred to as Reciprocal Links and you won't find many search engine optimisers promoting the idea for at least the last 18 months.

    Read on ...


  • Do No Follow Links Count?

    January 22nd 2013
    Most link builders are obsessed with avoiding No Follow links but they are missing a trick.
    Most link builders are obsessed with avoiding No Follow links but they are missing a trick.

    From my own mailbox, the forums and sites like Yahoo answers there is a constant stream of people looking for websites with 'Do Follow' links because they think that getting a backlink which is marked 'No Follow' counts for nothing.

    In this they could not be more wrong.

    Read on ...


  • SEO Myths for 2013

    January 19th 2013
    There are still plenty of SEO myths which are alive and well in 2013. Here are the worst offenders!
    There are still plenty of SEO myths which are alive and well in 2013. Here are the worst offenders!

    The longer an industry survives and the more rapidly it evolves, the more opportunity there is for myths to breed like rabbits.

    Many people make their living from those who believe in a myth so it is very much in their interest to keep a particular legend going. I see this a great deal in the link swapping and link building businesses but it is also rife in other areas.

    Read on ...


  • How to Choose your Keywords

    January 4th 2013
    A keyword is only worth chasing if it delivers something but how can you tell?
    A keyword is only worth chasing if it delivers something but how can you tell?

    Just because a keyword or phrase is searched regularly on Google does not mean it is worth chasing.

    There is a misconception that high end keywords (words or phrases searched in large volumes every month) are the most desireable but it's not always the case.

    Read on ...


  • Is Google's Keyword Tool Accurate?

    December 7th 2012
    The numbers that Google's Keyword Tool churns out can lead many on a wild goose chase
    The numbers that Google's Keyword Tool churns out can lead many on a wild goose chase

    I hear and read a great deal about people who use Google's Keyword Tool to define the words and phrases they will pursue, finally rank for them, and see only a dribble of traffic.

    But it is like any other tool - you have to know how to use it so you don't end up slaving away to optimise for something that will do you no good at all.

    Read on ...


  • 500 internal server error only in Chrome and IE

    November 28th 2012
    This is the sort of page you will see on Chrome when it thinks there is a server 500 error
    This is the sort of page you will see on Chrome when it thinks there is a server 500 error

    What Chrome, Safari and Internet Explorer sometimes report as a 500 server error is actually misleading.

    If you have a situation where Firefox works but Chrome shows a message like the one pictured to the right and IE simply says it cannot display the page (suggesting you might no even be online) then your issue may not be with your server.

    Read on ...


  • X-Cart Breadcrumbs and Rich Snippets

    November 17th 2012
    Adding rich snippets to your breadcrumbs enhances the way your pages look in the search results
    Adding rich snippets to your breadcrumbs enhances the way your pages look in the search results

    Rich snippets are all the rage at the moment because they make the way your website looks in the search results of Google, Yahoo and Bing well a little more sexy!

    If you're not sure what Rich snippets are or how they might relate to your online shop have a read of our page on rich snippets and schema first

    Read on ...


  • Google Adwords changes 2012

    November 15th 2012
    Do you know where your Google Ads are actually showing up?
    Do you know where your Google Ads are actually showing up?

    For years Google had a method for serving up advertisements on websites that used Adsense (that old favourite where you add a block of code and advertisements magically appeared).

    Their method was to look at the content of the page, decide what the page was about, see who was bidding to advertise on a page about that topic and then serve up the highest bidders.

    Read on ...


  • The End of Facebook Likes?

    July 16th 2012
    Are internet users about to realise how many Facebook 'likes' could actually be worthless?
    Are internet users about to realise how many Facebook 'likes' could actually be worthless?

    Last month I wrote about how getting Facebook 'Likes' doesn't do anything for your SEO because search engines like Google know they can be purchased by the thousands.

    "Yes", said one of my clients. "But internet users don't know that and when they come to a site with 3,000 Likes they feel confidence."

    Read on ...