The link2light blog - Page 6

Clean, transparent SEO and online-marketing from Tim Hill (aka Doodled)

  • X-Cart Breadcrumbs and Rich Snippets

    November 17th 2012
    Adding rich snippets to your breadcrumbs enhances the way your pages look in the search results
    Adding rich snippets to your breadcrumbs enhances the way your pages look in the search results

    Rich snippets are all the rage at the moment because they make the way your website looks in the search results of Google, Yahoo and Bing well a little more sexy!

    If you're not sure what Rich snippets are or how they might relate to your online shop have a read of our page on rich snippets and schema first

    Read on ...


  • Google Adwords changes 2012

    November 15th 2012
    Do you know where your Google Ads are actually showing up?
    Do you know where your Google Ads are actually showing up?

    For years Google had a method for serving up advertisements on websites that used Adsense (that old favourite where you add a block of code and advertisements magically appeared).

    Their method was to look at the content of the page, decide what the page was about, see who was bidding to advertise on a page about that topic and then serve up the highest bidders.

    Read on ...


  • The End of Facebook Likes?

    July 16th 2012
    Are internet users about to realise how many Facebook 'likes' could actually be worthless?
    Are internet users about to realise how many Facebook 'likes' could actually be worthless?

    Last month I wrote about how getting Facebook 'Likes' doesn't do anything for your SEO because search engines like Google know they can be purchased by the thousands.

    "Yes", said one of my clients. "But internet users don't know that and when they come to a site with 3,000 Likes they feel confidence."

    Read on ...


  • Should I get you 1,000 Facebook Likes

    June 14th 2012
    As a general guide if someone can get you thousands of 'somethings' for a few dollars it is easy to see that they are, or are about to be, worthless.
    As a general guide if someone can get you thousands of 'somethings' for a few dollars it is easy to see that they are, or are about to be, worthless.

    Read on ...


  • Will Facebook Implode?

    May 28th 2012
    Despite plans to grow will Facebook be eaten from within by spammers and the damage to it's brand from the stock floatation?
    Despite plans to grow will Facebook be eaten from within by spammers and the damage to it's brand from the stock floatation?

    There has been plenty of concern over Faceook since it's recent flotation with much speculation surrounding it's ability to survive financially. I'm surprised at yet another multi-billion dot com affair but this aside I see FB's problem as two fold it is being eaten up by spam accounts from within is one half and the damage that has been done to the brand by the IPO is the other.

    First my surprise. Frankly I was stunned at all the excitement surrounding the lead up to what I saw as the most unattractive stock sell off in history. How many times have people jumped up and down with excitement before a dot com share release only to realise how bad the idea was later. And yet they seem to have learnt nothing.

    Read on ...


  • A Google Semantic Search example

    April 6th 2012
    Could Google be looking to take over it's own Search Results pages?
    Could Google be looking to take over it's own Search Results pages?

    Google's Semantic Search will probably be the biggest shake up of how we find things on the net that we have seen for years.

    It will fundamentally change the SEO landscape and for the most part we are actually pretty blind as it takes place, and it has already started taking place.

    Read on ...


  • Link Building or Link Bait?

    March 14th 2012
    Link Bait is one way of getting other people to do your link building for you without paying a penny but it's not as simple as it sounds.
    Link Bait is one way of getting other people to do your link building for you without paying a penny but it's not as simple as it sounds.

    Many of my clients, on first contact, are interested in what we can do for them when it comes to link building.

    That's not surprising, there is no end of content around the web about how important links are and most people receive regular spamy type emails offering '50 links for $20' or the like. It all makes link building sound vital.

    Read on ...


  • How Can I be Number One on Google?

    January 10th 2012
    No one can be number one all the time ... but few people know that which makes rich pickings for SEO cowboy firms
    No one can be number one all the time ... but few people know that which makes rich pickings for SEO cowboy firms

    It's obviously a question I am asked almost daily. The other one is 'Can you put my website in the top 3 of Google?'

    I understand why it is such a rampant enquiry there are no end of renegade SEO companies that promise such results.

    Read on ...


  • Is link building important anymore?

    September 6th 2011
    Google Toolbar gives Google vast pools of data which it uses to rank websites in the search results
    Google Toolbar gives Google vast pools of data which it uses to rank websites in the search results

    The idea of Google Panda was to try and remove poor quality sites that were clogging up the search engine results pages (SERPs). The plan was to kill off duplicate content or content that was no more than a bunch of links.

    But why have so many innocent people seemingly been caught in the cross fire? And are they really innocent?

    Read on ...


  • Black Hat SEO works, so why not use it?

    August 1st 2011
    If Black Hat is good enough for the Queen ....?
    If Black Hat is good enough for the Queen ....?

    Black Hat is Search Engine Optimisation work that crawlers like Google, Yahoo and Bing would ban your website for if they realised what you were up to.

    And they most certainly are getting better at this. Many sites that relied on copied content (content farms) or were nothing more than directories containing links (link farms) have seen themselves disappear from search results or moved so low in the rankings that they may as well not be there.

    Read on ...