This summer Google started rolling out its new way of thinking. It hit some online businesses hard while others will not have noticed a thing … for now. The industry Google was taking to task was pharmaceuticals and medication in general. Where Google had once in the past seen links from quality sites to yours as a reason why you should rank highly in the search results it now wants to see extra authority.
First came the likes of SEO Nuke, massive link building operations that worked for a while before they (and the sites that used them) were sent to oblivion by Google penalties and algorithm updates. Then came article sites, article spinners, link wheels and networks such as MyBlogGuest. Once again those who used them benefited for a while until, once again, Google caught up with their systems and devastating consequences were felt by those who had believed them to be ‘safe’.
Mobilegeddon came and went a year ago last Spring. Disasters forecast never materialised but Google’s new ‘Mobile First’ approach to ranking may be the real Mobilegeddon. Is your website prepared? Back when Google announced it would flag websites that weren’t mobile friendly in the search results there followed a stampede of webmasters looking for changes to make their pages look tip top on smart phones and tablets.
I, like most people, used to use the Ecommerce Sales Performance report in Google Analytics to get an idea of which channels were generating sales … until I realized the data is mostly useless. Oddly it was a new feature in Analytics itself which proved it. Today I’ll show you how to check if your Sales Performance data is worth the pixels it is displayed in and how to find the real source or your customers or goal converting visitors.
It’s one of those metrics so many webmasters fret over and it has generated endless blog posts about how you should reduce it in the name of SEO but should you even be giving it the time of day? Here I’ll cover why bounce rate matters if you understand what it really is, how to know if your bounce rate is real, what a ‘bad’ bounce rate really is and how to handle the dreaded increasing bounce rate!
When you lose a valuable position in Google’s search result there is understandable panic and a desire to ‘do something’ – anything. But there are circumstances when you should consider doing nothing at all! Google is not infallible. It is not beyond making mistakes of its own and there have been a fair amount of these in the past. Here’s an actual story from one of my own websites.
Much is often made about Google’s 90% share of the search market but is it really what it seems considering the rising number of ways there are to find information that don’t involve it, Bing, Yahoo or the ‘usual suspects’? Google dominates doesn’t it? Well the European Union seems to think so and has hit Google a number of times because it sees the search giant at abusing its near monopolistic position in Europe.
So you hired a company to improve your rankings or you beavered away learning about on-Page SEO and link building and put your knowledge to work. The changes have been made but your rankings haven’t changed yet so how do you know if the right edits have been carried out? How do you know if you are on the right path?
There has long been a mantra that ‘content is king’ banged out by many in the SEO world which causes website owners to rush off and blog or write articles … but does it work? I will just point out the obvious here, we are talking about creating quality content, not some generic drivel that is on offer from thousands of sites providing articles for a few dollars.
Google has been working hard to whip up hysteria in the SEO community. Before April is out your rankings might be affected if your site isn’t mobile friendly … or so they say. The exact wording was “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.“