Google's Trust Measurement

Google Searches for Trust

October 30, 2018

This summer Google started rolling out its new way of thinking. It hit some online businesses hard while others will not have noticed a thing … for now.

The industry Google was taking to task was pharmaceuticals and medication in general. Where Google had once in the past seen links from quality sites to yours as a reason why you should rank highly in the search results it now wants to see extra authority.

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Link Building schemes tend to collapse later than people think causing others to join through a false sense of security.

FatJoe and Gotch SEO – link building disasters in the making?

October 6, 2017

First came the likes of SEO Nuke, massive link building operations that worked for a while before they (and the sites that used them) were sent to oblivion by Google penalties and algorithm updates.

Then came article sites, article spinners, link wheels and networks such as MyBlogGuest. Once again those who used them benefited for a while until, once again, Google caught up with their systems and devastating consequences were felt by those who had believed them to be ‘safe’.

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Many bloggers have become every bit as corrupt as the old order they seeked to displace

Links for sale in a corrupt blogosphere

May 15, 2017

Bloggers changed the way we received information about the world and felt like a breath of fresh air compared to old style journalists pushing the agendas of whoever owned their news outlet.

But power brings corruption and that’s where many bloggers have fallen … giving Google a headache.

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Write less, write it better and your SEO will benefit more

How not to write content for SEO

March 22, 2017

It wasn’t that long ago that you could get dozens of articles written for less than the price of a meal out. Software like Traffic Paymaster would spin and spin your words at the click of a mouse.

But what is created by machines can be spotted by machines and Google successfully bought the practice to an end.

Into its place jumped ‘human written’ article writing services that cost a bit more but offered a safer route to keep under Google’s radar. But does it actually make any SEO sense?

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The real Mobilegeddon is coming. Are you ready?

November 22, 2016

Mobilegeddon came and went a year ago last Spring. Disasters forecast never materialised but Google’s new ‘Mobile First’ approach to ranking may be the real Mobilegeddon. Is your website prepared?

 Back when Google announced it would flag websites that weren’t mobile friendly in the search results there followed a stampede of webmasters looking for changes to make their pages look tip top on smart phones and tablets.

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Do you know where your customers are really coming from … its not where you think

September 29, 2016

I, like most people, used to use the Ecommerce Sales Performance report in Google Analytics to get an idea of which channels were generating sales … until I realized the data is mostly useless. Oddly it was a new feature in Analytics itself which proved it.

Today I’ll show you how to check if your Sales Performance data is worth the pixels it is displayed in and how to find the real source or your customers or goal converting visitors.

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Reasons not to worry about your bounce rate

August 20, 2016
Your bounce rate might be high but that could be just fine!

Your bounce rate might be high but that could be just fine!

It’s one of those metrics so many webmasters fret over and it has generated endless blog posts about how you should reduce it in the name of SEO but should you even be giving it the time of day?

Here I’ll cover why bounce rate matters if you understand what it really is, how to know if your bounce rate is real, what a ‘bad’ bounce rate really is and how to handle the dreaded increasing bounce rate!

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Finding the best VPS hosting company isn't easy.

Finding the best managed VPS hosting company in 2016

February 14, 2016

I’m not a web hosting expert by a long mile – my job is to rank websites high up on search engines and that alone is full time. For over a decade, I haven’t had to think about it because Webfusion provided a solid solution time and again.

Unfortunately recent changes at Webfusion (the termination of their VPS service) and the meltdown of the Heart Internet data center (Webfusion’s recommended replacement) has meant I’ve needed to do a little homework.

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The Heart Internet data center meltdown was bad, their crisis management made it worse.

The great Heart Internet data center meltdown

February 13, 2016

Website hosting isn’t my specialty, SEO and online marketing are. The great thing was I didn’t have to be … until Heart Internet went pear-shaped. If any of my client’s rankings were suffering due to their host (slow response, lots of downtime, etc.) the answer was always simple – move them to Webfusion. For larger sites move them to a Webfusion VPS.

I’ve used Webfusion VPSs since the 10th of whenever and it was one of those services you didn’t have to think about – it did exactly what it said on the tin. For the occassional headache you could pick up the phone and have issues resolved in real time.

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When you lose your rankings doing nothing is an option worth thinking about.

Lost your rankings? Sometimes doing nothing is the best action.

February 7, 2016

When you lose a valuable position in Google’s search result there is understandable panic and a desire to ‘do something’ – anything. But there are circumstances when you should consider doing nothing at all!

Google is not infallible. It is not beyond making mistakes of its own and there have been a fair amount of these in the past. Here’s an actual story from one of my own websites.

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