Link Building schemes tend to collapse later than people think causing others to join through a false sense of security.

FatJoe and Gotch SEO – link building disasters in the making?

October 6, 2017

First came the likes of SEO Nuke, massive link building operations that worked for a while before they (and the sites that used them) were sent to oblivion by Google penalties and algorithm updates. Then came article sites, article spinners, link wheels and networks such as MyBlogGuest. Once again those who used them benefited for a while until, once again, Google caught up with their systems and devastating consequences were felt by those who had believed them to be ‘safe’.

Write less, write it better and your SEO will benefit more

How not to write content for SEO

March 22, 2017

It wasn’t that long ago that you could get dozens of articles written for less than the price of a meal out. Software like Traffic Paymaster would spin and spin your words at the click of a mouse. But what is created by machines can be spotted by machines and Google successfully bought the practice to an end. Into its place jumped ‘human written’ article writing services that cost a bit more but offered a safer route to keep under Google’s radar. But does it actually make any SEO sense?