How to Handle Google’s Natural Language Processing Changes for eCommerce … on a Budget

How to Handle Google’s Natural Language Processing Changes for eCommerce … on a Budget

Creating the content needed to rank – or continue ranking – as Google’s Natural Language Processing (NLP) changes roll out over the coming months could put you back thousands of dollars per page. If you’re a small business without a hefty budget I’ll show how you can minimize the costs. What does Google want from you with NLP? If you’ve read my other recent posts you’ll be getting the gist about NLP. Google is moving away from backlinks as a strong ranking factor and focusing more on the quality of the page content because it now has the computing power …

Google's September 2019 update fits its longer term strategy

What Google’s September 2019 update was really all about

Google’s latest algorithm update in late September left many people scratching their heads but when you consider it alongside the search giant’s main strategy everything becomes clear. First let’s run down what a great many webmasters experienced … reduced visitor numbers. But this wasn’t the usual swipe at spammers or the loss of prized keyword rankings.

Characteristics of successful internet entrepreneurs

I’ve been doing quite a bit of traveling recently which has given me the chance to catch up on some podcasts. They’re a great way to learn something new when there is nothing else going on except motorway tarmac or air stewardesses trying to sell you over priced drinks. Most podcasts are interviews with people who have achieved some level of online success and listening to a number of these back to back I started to get a picture of characteristics they all have in common.

Google Searches for Trust

This summer Google started rolling out its new way of thinking. It hit some online businesses hard while others will not have noticed a thing … for now. The industry Google was taking to task was pharmaceuticals and medication in general. Where Google had once in the past seen links from quality sites to yours as a reason why you should rank highly in the search results it now wants to see extra authority.

If you don't understand the question you won't understand the answer making you a prime target for cowboy SEO companies,

What does “SEO my website” actually mean?

One of those ever popular requests I get in my email box is “Can you SEO my website?”. Yes I can but what are you actually asking? Over and over on the Website Design sites I also see phrases like “SEO built in” but does that mean you will be top of the search engines? The short answer is “No”.

Has Google actually penalised you? The answer is, almost always, 'Probably Not'

Has Google penalised my site?

Hot on the heels of Penguin 2.1 is the every frequent question from webmasters who have lost their rankings – “Has Google Penalised me?”. Almost always the answer is no, there is no penalty. I say almost – because if you have received a message in Google Webmaster Tools about unnatural links then it’s too late, you have been up to things which Google really doesn’t like and the wrist slapping has been done.

Google's Penguin has hit again - guilty or not, is there a way to recover?

Penguin v2.1 Recovery Options

Well Google has rolled out another update of it’s Penguin Algorithm aimed at websites who have been ranking high due to poor quality links from spammy type sites (link farms, content farms, etc.). My mailbox has been buzzing with people who have seen their traffic plummet since the weekend and as this algorithm is still rolling out there may be more to come.

The SEO Bandwagon

I’ve got to say the SEO bandwagon has become ever more extreme over the last 18 months and it is this that has finally moved me to start blogging. It seems like an easy bandwagon from the outside – big bucks for easy work in a poorly understood industry.