So content isn't king now?

Is Neil Patel right, content isn’t king anymore?

June 15, 2019

It’s a SEO mantra, “Content is king”. You can’t rank without it. So when Neil Patel claimed in February 2019 that content wasn’t king anymore was he onto something?

Neil Patel

If you haven’t come across Neil Patel before he holds a celebrity status with some do it yourself search engine optimizers. You can’t help but enjoy his upbeat persona as he bounces around the screen on YouTube videos or throws out his tips on podcasts.

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Characteristics of successful internet entrepreneurs

April 6, 2019

Podcasts

I’ve been doing quite a bit of traveling recently which has given me the chance to catch up on some podcasts. They’re a great way to learn something new when there is nothing else going on except motorway tarmac or air stewardesses trying to sell you over priced drinks.

Most podcasts are interviews with people who have achieved some level of online success and listening to a number of these back to back I started to get a picture of characteristics they all have in common.

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Google's Trust Measurement

Google Searches for Trust

October 30, 2018

This summer Google started rolling out its new way of thinking. It hit some online businesses hard while others will not have noticed a thing … for now.

The industry Google was taking to task was pharmaceuticals and medication in general. Where Google had once in the past seen links from quality sites to yours as a reason why you should rank highly in the search results it now wants to see extra authority.

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Link Building schemes tend to collapse later than people think causing others to join through a false sense of security.

FatJoe and Gotch SEO – link building disasters in the making?

October 6, 2017

First came the likes of SEO Nuke, massive link building operations that worked for a while before they (and the sites that used them) were sent to oblivion by Google penalties and algorithm updates.

Then came article sites, article spinners, link wheels and networks such as MyBlogGuest. Once again those who used them benefited for a while until, once again, Google caught up with their systems and devastating consequences were felt by those who had believed them to be ‘safe’.

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Many bloggers have become every bit as corrupt as the old order they seeked to displace

Links for sale in a corrupt blogosphere

May 15, 2017

Bloggers changed the way we received information about the world and felt like a breath of fresh air compared to old style journalists pushing the agendas of whoever owned their news outlet.

But power brings corruption and that’s where many bloggers have fallen … giving Google a headache.

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Write less, write it better and your SEO will benefit more

How not to write content for SEO

March 22, 2017

It wasn’t that long ago that you could get dozens of articles written for less than the price of a meal out. Software like Traffic Paymaster would spin and spin your words at the click of a mouse.

But what is created by machines can be spotted by machines and Google successfully bought the practice to an end.

Into its place jumped ‘human written’ article writing services that cost a bit more but offered a safer route to keep under Google’s radar. But does it actually make any SEO sense?

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The real Mobilegeddon is coming. Are you ready?

November 22, 2016

Mobilegeddon came and went a year ago last Spring. Disasters forecast never materialised but Google’s new ‘Mobile First’ approach to ranking may be the real Mobilegeddon. Is your website prepared?

 Back when Google announced it would flag websites that weren’t mobile friendly in the search results there followed a stampede of webmasters looking for changes to make their pages look tip top on smart phones and tablets.

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Do you know where your customers are really coming from … its not where you think

September 29, 2016

I, like most people, used to use the Ecommerce Sales Performance report in Google Analytics to get an idea of which channels were generating sales … until I realized the data is mostly useless. Oddly it was a new feature in Analytics itself which proved it.

Today I’ll show you how to check if your Sales Performance data is worth the pixels it is displayed in and how to find the real source or your customers or goal converting visitors.

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Reasons not to worry about your bounce rate

August 20, 2016
Your bounce rate might be high but that could be just fine!

Your bounce rate might be high but that could be just fine!

It’s one of those metrics so many webmasters fret over and it has generated endless blog posts about how you should reduce it in the name of SEO but should you even be giving it the time of day?

Here I’ll cover why bounce rate matters if you understand what it really is, how to know if your bounce rate is real, what a ‘bad’ bounce rate really is and how to handle the dreaded increasing bounce rate!

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Finding the best VPS hosting company isn't easy.

Finding the best managed VPS hosting company in 2016

February 14, 2016

I’m not a web hosting expert by a long mile – my job is to rank websites high up on search engines and that alone is full time. For over a decade, I haven’t had to think about it because Webfusion provided a solid solution time and again.

Unfortunately recent changes at Webfusion (the termination of their VPS service) and the meltdown of the Heart Internet data center (Webfusion’s recommended replacement) has meant I’ve needed to do a little homework.

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