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What does Matt Cutts mean: ‘Guest Blogging is Done’?

Hardly has guest blogging become all the rage in SEO than Matt Cutts says it is ‘done’ or ,for want of a better word, ‘dead’. But where did the fashion come from and is it really all over?

A little history

In the early days it was all about getting links to your website and the easiest way to do that was just swapping links. I’ll link to you if you link to me.

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SEO for 'keyword x' is changing fast.

Can you SEO for a specified keyword in 2014?

The question, “How much will you charge to rank my site for Keyword X”? has not changed and the relentless spamming of blogs and forums suggests there are still many companies prepared to make promises that it can be done via any type of link building.

But Google’s changes over the last two years, and the advent of Hummingbird, have made this task very different as we go forward into 2014.

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PPC can have a direct influence on your organic search engine rankings ... don't overlook this.

The connection between SEO and PPC

I was recently asked the question, “What is the connection between SEO and PPC?”. The client asking was a little confused because SEO is supposed to be about getting organic rankings and PPC is supposed to be part of SEM (Search Engine Marketing) and so paid rankings.

I had mentioned that we could use PPC to improve his organic rankings and it left him puzzled. So how does it work?

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In threatening a customer with fines if they don't remove negative reviews KlearGear have shot themselves in the foot

KlearGear: how not to manage your online reputation

I’m often to be found banging on to clients about how important it is for them to manage their online reputation. I bang on because it is hard for most to prioritize this task when there doesn’t seem to be any urgency.

Then one day, because you simply can’t please everybody, a negative review appears somewhere on the web and all hell breaks lose.

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If you don't understand the question you won't understand the answer making you a prime target for cowboy SEO companies,

What does “SEO my website” actually mean?

One of those ever popular requests I get in my email box is “Can you SEO my website?”. Yes I can but what are you actually asking?

Over and over on the Website Design sites I also see phrases like “SEO built in” but does that mean you will be top of the search engines?

The short answer is “No”.

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Has Google actually penalised you? The answer is, almost always, 'Probably Not'

Has Google penalised my site?

Hot on the heels of Penguin 2.1 is the every frequent question from webmasters who have lost their rankings – “Has Google Penalised me?”. Almost always the answer is no, there is no penalty.

I say almost – because if you have received a message in Google Webmaster Tools about unnatural links then it’s too late, you have been up to things which Google really doesn’t like and the wrist slapping has been done.

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Google's Penguin has hit again - guilty or not, is there a way to recover?

Penguin v2.1 Recovery Options

Well Google has rolled out another update of it’s Penguin Algorithm aimed at websites who have been ranking high due to poor quality links from spammy type sites (link farms, content farms, etc.).

My mailbox has been buzzing with people who have seen their traffic plummet since the weekend and as this algorithm is still rolling out there may be more to come.

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Page load times still affect rankings but they are one of many, many factors.

Does my website load time affect my rankings?

There was a time when webmasters were obsessed with page load time. A sure held belief that if you could reduce the period from 2 seconds to 0.5 of a second it would be the path to better rankings.

There was, and still is, some truth in it. Search engines like Google want to produce a set of search results that don’t disappoint the user and pages that take for ever to display can annoy.

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