This is inspired by David Edbrooke-Stainer from WTF SEO. In reply to my post ‘What does Matt Cutts mean: Guest Blogging is Done’ David said he would never use guest blogging. His argument runs that guest blogging is essentially a way of paying for links. The content you give to the blogger is the payment in return for which you get a link or two.
Hardly has guest blogging become all the rage in SEO than Matt Cutts says it is ‘done’ or ,for want of a better word, ‘dead’. But where did the fashion come from and is it really all over? A little history In the early days it was all about getting links to your website and the easiest way to do that was just swapping links. I’ll link to you if you link to me.