So often when I mention Google Adwords, or any PPC concept come to that, I hear a sort of distressed gurgle. Luckily I’ve learnt to translate that! It means one of two things: “I’ve tried it and lost a lot of money” or, “What has that got to do with SEO?”
Internet User Optimisation (IUO)
Today I’m going to ﾓcoin a phraseﾔ and explain how the future of SEO is going to look because the rapidly changing landscape of this industry is highly misunderstood by many web-masters. Internet User Optimisation is the name I am giving to a new aspect which will play an ever more important role in where a page or site ranks. I’ll be telling you what it is and how it fits into site optimisation.