It’s a SEO mantra, “Content is king”. You can’t rank without it. So when Neil Patel claimed in February 2019 that content wasn’t king anymore was he onto something? Neil Patel If you haven’t come across Neil Patel before he holds a celebrity status with some do it yourself search engine optimizers. You can’t help but enjoy his upbeat persona as he bounces around the screen on YouTube videos or throws out his tips on podcasts.