Link Bait is one way of getting other people to do your link building for you without paying a penny but it's not as simple as it sounds.

Link Building or Link Bait?

Many of my clients, on first contact, are interested in what we can do for them when it comes to link building. That’s not surprising, there is no end of content around the web about how important links are and most people receive regular spamy type emails offering ’50 links for $20′ or the like. It all makes link building sound vital.