I’ve written before about the way websites can rank, and rank well, with no backlinks at all in my post SEO: Building backlinks doesn’t work (and that was going back nearly two years!). I did make the point there that backlinks do have their place but this does now need some clarification.
From time to time I find myself saying to a client “spend less on my SEO services and more on Pay Per Click. My fees to manage your PPC are less and it will improve your SEO”. That’s a bit of a strange one for many to get their heads around but I’ll be laying out how it works in this post.