PPC can have a direct influence on your organic search engine rankings ... don't overlook this.

The connection between SEO and PPC

December 5, 2013

I was recently asked the question, “What is the connection between SEO and PPC?”. The client asking was a little confused because SEO is supposed to be about getting organic rankings and PPC is supposed to be part of SEM (Search Engine Marketing) and so paid rankings. I had mentioned that we could use PPC to improve his organic rankings and it left him puzzled. So how does it work?