The writing has been on the wall for long enough when it comes to link swapping. Are you still ignoring it?

Can Link Swapping affect your ranking?

Most now accept that the old idea of swapping links with other websites in an attempt to make search engines believe you were popular (because you had lots of lovely links) are over. In the world of SEO such activities are referred to as Reciprocal Links and you won’t find many search engine optimisers promoting the idea for at least the last 18 months.