From time to time I find myself saying to a client “spend less on my SEO services and more on Pay Per Click. My fees to manage your PPC are less and it will improve your SEO”. That’s a bit of a strange one for many to get their heads around but I’ll be laying out how it works in this post.
For years Google had a method for serving up advertisements on websites that used Adsense (that old favourite where you add a block of code and advertisements magically appeared). Their method was to look at the content of the page, decide what the page was about, see who was bidding to advertise on a page about that topic and then serve up the highest bidders.