Google’s latest algorithm update in late September left many people scratching their heads but when you consider it alongside the search giant’s main strategy everything becomes clear. First let’s run down what a great many webmasters experienced … reduced visitor numbers. But this wasn’t the usual swipe at spammers or the loss of prized keyword rankings.
It’s a SEO mantra, “Content is king”. You can’t rank without it. So when Neil Patel claimed in February 2019 that content wasn’t king anymore was he onto something? Neil Patel If you haven’t come across Neil Patel before he holds a celebrity status with some do it yourself search engine optimizers. You can’t help but enjoy his upbeat persona as he bounces around the screen on YouTube videos or throws out his tips on podcasts.
I’ve been doing quite a bit of traveling recently which has given me the chance to catch up on some podcasts. They’re a great way to learn something new when there is nothing else going on except motorway tarmac or air stewardesses trying to sell you over priced drinks. Most podcasts are interviews with people who have achieved some level of online success and listening to a number of these back to back I started to get a picture of characteristics they all have in common.