Below you'll find a list of all posts that have been categorized as “Link Building”
Most now accept that the old idea of swapping links with other websites in an attempt to make search engines believe you were popular (because you had lots of lovely links) are over. In the world of SEO such activities are referred to as Reciprocal Links and you won’t find many search engine optimisers promoting the idea for at least the last 18 months.
From my own mailbox, the forums and sites like Yahoo answers there is a constant stream of people looking for websites with ‘Do Follow’ links because they think that getting a backlink which is marked ‘No Follow’ counts for nothing. In this they could not be more wrong.
Many of my clients, on first contact, are interested in what we can do for them when it comes to link building. That’s not surprising, there is no end of content around the web about how important links are and most people receive regular spamy type emails offering ’50 links for $20′ or the like. It all makes link building sound vital.
The idea of Google Panda was to try and remove poor quality sites that were clogging up the search engine results pages (SERPs). The plan was to kill off duplicate content or content that was no more than a bunch of links. But why have so many innocent people seemingly been caught in the cross fire? And are they really innocent?
There are plenty of SEO companies pushing the link wheel solution at the moment. Have you lost your position in the search results because you were using link farms? No problem, use link wheels instead because Google sees these as natural.
Shock and gasp, “building backlinks doesn’t work?” Well in some situations no. Here I’m covering one of the most common issues my clients talk to me about – “I built lots of backlinks (not spammy ones) but my website still doesn’t show high up in Google”.
