Below you'll find a list of all posts that have been tagged as “Keywords”
Just because a keyword or phrase is searched regularly on Google does not mean it is worth chasing. There is a misconception that high end keywords (words or phrases searched in large volumes every month) are the most desirable but it’s not always the case.
I hear and read a great deal about people who use Google’s Keyword Tool to define the words and phrases they will pursue, finally rank for them, and see only a dribble of traffic. But it is like any other tool – you have to know how to use it so you don’t end up slaving away to optimise for something that will do you no good at all. So what do you need to know?
