Dealing with clients who don't understand something is prime cowboy territory

On the trail of the SEO expert

Being a growth industry, SEO is full of cowboys who see optimising websites as ideal ‘get rich quick’ fodder even if they don’t actually produce results for the client. I’ve sometimes followed these people through the system and it goes a bit like this:

Most SEO forums may as well be empty, they're simply full of link builders ...

Good SEO forums

I do a huge amount of work in forums for my clients because I see it as an important part of search engine optimisation. Not so much for link building, although it can have a profound affect when carried out correctly as I discuss in the article Forum Link Building – What Not to Do, but because it brings visitors from the forum to the website I’m working on.

Spinning articles works, but for how much longer and could there be penalties later?

Spinning articles for SEO

Before I start, an explanation. Spinning articles means taking one piece of text and running it through computer software so it looks like a different piece of text but still on the same theme. This makes it possible for some SEO companies to offer 100 articles for $100 or the like.

Links to your website only have a limited impact if the search engines do not understand the site itself

SEO: building backlinks doesn’t work

Shock and gasp, “building backlinks doesn’t work?” Well in some situations no. Here I’m covering one of the most common issues my clients talk to me about – “I built lots of backlinks (not spammy ones) but my website still doesn’t show high up in Google”.

Users building links can bring down a forum or seriously mislead visitors

Can we trust internet forums?

Many internet forum discussions are full of very questionable advice – I’ll explain why and how you can spot a genuine comment

"Looks like there's room for one more"

The SEO Bandwagon

I’ve got to say the SEO bandwagon has become ever more extreme over the last 18 months and it is this that has finally moved me to start blogging. It seems like an easy bandwagon from the outside – big bucks for easy work in a poorly understood industry.