Adding rich snippets to your breadcrumbs enhances the way your pages look in the search results

X-Cart Breadcrumbs and Rich Snippets

Rich snippets are all the rage at the moment because they make the way your website looks in the search results of Google, Yahoo and Bing well ナ a little more sexy! If you’re not sure what Rich snippets are or how they might relate to your online shop have a read of our page on rich snippets and schema first So how to you integrate them into your X-Cart store?

Are internet users about to realise how many Facebook 'likes' could actually be worthless?

The End of Facebook Likes?

Last month I wrote about how getting Facebook ‘Likes’ doesn’t do anything for your SEO because search engines like Google know they can be purchased by the thousands. “Yes”, said one of my clients. “But internet users don’t know that and when they come to a site with 3,000 Likes they feel confidence.”

Could Google be looking to take over it's own Search Results pages?

A Google Semantic Search example

Google’s Semantic Search will probably be the biggest shake up of how we find things on the net that we have seen for years. It will fundamentally change the SEO landscape and for the most part we are actually pretty blind as it takes place, and it has already started taking place.

Link Bait is one way of getting other people to do your link building for you without paying a penny but it's not as simple as it sounds.

Link Building or Link Bait?

Many of my clients, on first contact, are interested in what we can do for them when it comes to link building. That’s not surprising, there is no end of content around the web about how important links are and most people receive regular spamy type emails offering ’50 links for $20′ or the like. It all makes link building sound vital.

No one can be number one all the time ... but few people know that which makes rich pickings for SEO cowboy firms

How Can I be Number One on Google?

It’s obviously a question I am asked almost daily. The other one is ‘Can you put my website in the top 3 of Google?’ I understand why it is such a rampant enquiry – there are no end of renegade SEO companies that promise such results. So is it possible? Yes and No…

Google Toolbar gives Google vast pools of data which it uses to rank websites in the search results

Is link building important anymore?

The idea of Google Panda was to try and remove poor quality sites that were clogging up the search engine results pages (SERPs). The plan was to kill off duplicate content or content that was no more than a bunch of links. But why have so many innocent people seemingly been caught in the cross fire? And are they really innocent?

If Black Hat is good enough for the Queen ....?

Black Hat SEO works, so why not use it?

Black Hat is Search Engine Optimisation work that crawlers like Google, Yahoo and Bing would ban your website for if they realised what you were up to. And they most certainly are getting better at this. Many sites that relied on copied content (content farms) or were nothing more than directories containing links (link farms) have seen themselves disappear from search results or moved so low in the rankings that they may as well not be there.

Even in the demo VevoCart makes no SEO attempts, as the page title and URL show here for a page that is listing men's boots ...

VevoCart and SEO

VevoCart is the asp.net offering for an online shopping cart and it was recently bought to my attention by a client. In terms of usability I have never applied it to a website because it is so poorly reviewed. You can read some stories of woe here: http://www.shopping-cart-reviews.com/carts/VevoCart.aspx.

Do blogs help SEO?

“Start blogging and it will help your SEO” are the words I so often see on forums or hear in conversations but many people try it out and never find the promised land of high rankings. So do blogs really help? In essence blogs can be effective but only when carried out properly.

Real SEO practitioners don't get too close to linkwheels

Link wheels, a SEO solution?

There are plenty of SEO companies pushing the link wheel solution at the moment. Have you lost your position in the search results because you were using link farms? No problem, use link wheels instead because Google sees these as natural.