With Google displaying reviews in an ever more prominent way both in Google shopping and in its’ organic search results this is obviously becoming an increasingly important factor in SEO. It’s not so much that good reviews effect your rankings directly (although this can be true in Google Shopping and Google+ Local) but that some nice yellow stars attract internet users to click through to your site.
Rich snippets are all the rage at the moment because they make the way your website looks in the search results of Google, Yahoo and Bing well ﾅ a little more sexy! If you’re not sure what Rich snippets are or how they might relate to your online shop have a read of our page on rich snippets and schema first So how to you integrate them into your X-Cart store?
VevoCart is the asp.net offering for an online shopping cart and it was recently bought to my attention by a client. In terms of usability I have never applied it to a website because it is so poorly reviewed. You can read some stories of woe here: http://www.shopping-cart-reviews.com/carts/VevoCart.aspx.