Below you'll find a list of all posts from 2014
I came across this in my unpublished blog posts and thought it was a good reminder about how the SEO community sometimes reacts with hysteria to Google’s actions but when the dust dies there really isn’t any meat in the frantic responses. The story surrounds a Google ban of Doc Sheldon’s blog (Doc Sheldon being one of the more respected people in the SEO world) earlier this year.
Yelp is a fundamentally flawed review service being kept afloat by investors desperately figuring out a way to make the platform profitable. Overrun with spammed content its filtering attempts have turned things from bad to worse, alienating businesses and users alike, while it is bogged down in extortion scandals and court battles. There is no doubt that right now Yelp can help bring in the business, or get rid of it, but I always question spending time and resource invested in a platform that may not be around for the long term. And there are plenty of reasons why Yelp …
Amazon has been rolling out new minimum fees on products that individuals and companies sell on the service. Are they being greedy or will this improve the service? What are the new fees?
Responsive and dynamic websites are all the rage and rightly so. But dynamic content has revealed a major flaw in how Google crawls and caches the internet. One that leaves webmasters creating content which isn’t indexed and scammers with an open door. Before I explain the flaw in Google Iﾒll briefly cover what dynamic website design is as this will explain how search engines are missing content while some webmasters could use techniques to fool search engine crawlers.
March 2014 was a seismic month with at least two well known names in the world of search engine optimisation being hit by Google penalties. So who can you trust to do your SEO? The whirlwind really began when rumour started to speculate that Ann Smarty’s MyBlogGuest website had been removed from Google’s index. In reality it had just been ranked to lower in the search results but that’s academic really. It was out. For my opinion on why see the post Why Google banned MyBlogGuest.
MBG helped blogger and guest blogger get together and it was one of those services that made you say, ‘Now why didn’t I think of that?’ So why has Google banned it? Not only has it got its very own manual penalty, many publishers who were using it have started receiving the same.
Most of the time I talk about how to do SEO and avoid being penalized by Google but today I’m going to show you three cases where spamming and getting banned really benefited the websites involved. JC Penny, InterFlora and Rap Genius are big brand names that were hit by Google for violating its terms of use. It didn’t take them long to make amends and the result for all three was a much improved backlink profile.
I haven’t offered monthly SEO packages for years but I see many companies still advertising the concept. That ‘6 guest blogs, 1 press release, 1 video, etc. for $x per month’ type of thing. I can see why they are so attractive to many website owners, they are quantifiable and you can actually see that work is being done ﾖ even if rankings don’t move. I don’t do them because every website turns on its merits, it is an individual case that has its own unique needs and requirements.
Hummingbird is Googleﾒs new algorithm for indexing the web. Launched in late 2013 there was no noticeable difference to the search results. This is because we are not talking about what Hummingbird is, but what it can do and will be doing as we go through 2014. Panda and Penguin were about removing the real dross from search results and they will continue to do so. But Hummingbird is about trying to sort out what is left in a more accurate way.
This is inspired by David Edbrooke-Stainer from WTF SEO. In reply to my post ‘What does Matt Cutts mean: Guest Blogging is Done’ David said he would never use guest blogging. His argument runs that guest blogging is essentially a way of paying for links. The content you give to the blogger is the payment in return for which you get a link or two.
