Much is often made about Google’s 90% share of the search market but is it really what it seems considering the rising number of ways there are to find information that don’t involve it, Bing, Yahoo or the ‘usual suspects’? Google dominates doesn’t it? Well the European Union seems to think so and has hit Google a number of times because it sees the search giant at abusing its near monopolistic position in Europe.
So you hired a company to improve your rankings or you beavered away learning about on-Page SEO and link building and put your knowledge to work. The changes have been made but your rankings haven’t changed yet so how do you know if the right edits have been carried out? How do you know if you are on the right path?
There has long been a mantra that ‘content is king’ banged out by many in the SEO world which causes website owners to rush off and blog or write articles … but does it work? I will just point out the obvious here, we are talking about creating quality content, not some generic drivel that is on offer from thousands of sites providing articles for a few dollars.
Google has been working hard to whip up hysteria in the SEO community. Before April is out your rankings might be affected if your site isn’t mobile friendly … or so they say. The exact wording was “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.“
Contracting out your SEO work to Elance is an extremely risky business. Chose the wrong contractor and they could get up to all sorts of shenanigans that lead to Google penalties and bans. Generally for search engine optimization wholesale I wouldn’t recommend Elance unless the contractor can provide fully verifiable references that you follow up in order to ensure they are: not ghost companies and websites created by the SEO company in order to provide references, not websites that the SEO company actually has nothing to do with.